Earlier we looked at some cinematic feature documentaries that had impact and were used in a range of campaigns. In general though most campaign organisations tend to need – and ask for – very short running times for their media artefacts ranging from 30 seconds to a few minutes. Most perceptions of campaign production is that short length and high visual approaches have more impact. There are of course always exceptions and this film is just one example. Going against the grain as usual, when Werner Herzog was asked to deliver a short film about dangers of texting and driving for corporate giant AT&T he took his time. This film keeps his unique documentary style whilst still delivering a powerful campaign message.