This week we will be spent going through your concepts to help you in building a strong pitch & presentation (Assignment A). Here are the considerations methods that will be used to assess Assignment A which is due on the 26th February and which can feed into this discussion:

Depth

How detailed is the primary research?

Have you considered audience impact?

Are the ethical considerations clear?

Originality

How new is the narrative approach?

How aware are you of the cultural context?

How have you related this to the needs of the client campaign?

Presentation

How competent is the technical content?

How strong is the clarity in your writing?

How convincing was the pitch?