Today we will be investigating how social media can be used for campaigning production by looking at two examples of viral films that had a significant social and political impact – ‘Kony 2012’ and ‘Innocence of the Muslims’.
Above: Kony 2012
Above: Innocence of the Muslims
Perhaps not. Goggle were forced to take down the video due to a law-suit in the US. Perhaps you can learn more here but be warned some viewers may find this clip offensive:
http://www.liveleak.com/ll_embed?f=752db03e1484
You will be researching both films, taking a critical look at both productions. If you can come up with another Viral Vision please do so. Consider the following three main headings for each film. Make these your own thoughts rather than existing opinion and cite sources for the information you use:
1. Content – Breakdown and describe the content of the film: it’s genre, style, production values and so on. What are the film makers trying to say and what methods have they used?
2. Strategy – Who made the film and who funded it? What are the aims of the campaign and it’s production history? How did the film makers consider the distribution of the film and how did they go about releasing it?
3. Impact – What was the reaction to the campaign and what is it’s residue? Quantify its audience and the scope of its political and social impact. What is it’s current status?
Through examining these case studies you will be then be in a position to consider how the headings of content, strategy and impact apply to the productions that you are planning.
Truth be Told 