This is an INDIVIDUAL task.

At this stage everyone needs to have decided on one viable project so it is time to think in more detail about the film content.

Objective: Write up the research, visual approach and client relationship that will form your campaign production. Write a 300-word treatment

Due: Workshop 3 on Wednesday 12 February

Guideline: The document should be written in a narrative form and you need to consider the following:

Client – describe who they are and what the target issue will be.
Style – what is your visual approach, mood, pace, sound and so on.
Impact – what’s your REAN framework and your social media strategy.

The treatment needs to be emailed to me before 11:00am on February 12: ferok@regents.ac.uk

Make sure your name is on the file.