The presentations you make on February 26 will be assessed under Assignment A details of which are listed on Blackboard. One of the key issues we will be looking at is how strong is the commitment from your ‘client’ to the project. You should all spend time this week meeting the client and getting a real agreement as the project will not be green-lighted without this confirmation in a reliable form. The needs of the client will also determine your style and content so bear this in mind when you present your proposed campaign production. We will be going through and checking the progress of all of you today.

If you have not already done so read the Assignment Brief carefully and come back to me with any questions sooner rather than later. ferok@regents.ac.uk