This Wednesday we will look at the storyboards and discuss the production schedule for the four projects all of which seem to be getting off to a good start. We spent some time on Wednesday discussing cinematography and visuals which we need to continue.
There was some good discussion around the direction, the image and the sound elements of the productions and they are beginning to be developed well but this needs to escalate to move beyond basics. We will continue with this on Wednesday. Build in all the suggestions that were made and get some feedback from your clients.

Shooting Scripts
In terms of shooting scripts and their relation to the edit you can read more of this in the following book which is already on the essential reading list: BERNARD, Sheila Curran (2011) Documentary storytelling: creative nonfiction on screen. Focal Press. (read Chapter 11 – Outlines, Treatments and Scripts)

Cinematography
My advise is for you to get inspiration from a feature film you love and admire, find out the cinematographer and read up on them. Choose something that you can apply to your own campaign production. An RSPCA video shot like The Seventh Seal – or Meshes of the Afternoon why not? A period poverty piece shot like The Colour of Pomegranates– why not? A corporate/charity campaign film shot in an extreme Constructivist visual format a la Vertov – why not? The film style is up to you (and your client) and if you are not really enjoying making the imagery then there is a problem!

As a very good basic introduction to the subject read:
BROWN, Blain (2005) Cinematography: Theory and Practice: Image Making for Cinematographers and Directors. Focal Press.
ALTON, John (1995) Painting with Light. University of California.

