Here is the Alternative Assignment for individuals. My Skype is migrantmedia

Assignment B:         Campaign Production Documentary (3 – 5minutes)

(This is an alternative assignment in response to the on-line delivery required under the current circumstances. This is an individual assignment.)                                                     

This is a individual task.

This assignment requires students to produce a campaign documentary film based on the ideas selected to go forward from Assignment A or new ideas. The film must engage in a current social, political, economic, environmental and/or cultural issue. It may also now include  sports,  commercial and business sector. In essence this could mean anybody from the public. We will have to have an online tutorial to discuss how you can do this in the situation you are in. 

If you find yourselves in a situation where you are isolated and only have access to family then please let me know and we can negotiate the project.

The production must show development of core skills of visual story telling, documentary film practices, implicit and explicit message making and the means and techniques of constructing a persuasive and compelling argument on screen.

You must liaise with and ultimately present your finished campaign films to the charity or campaign or client that you are advocating. This will lead to first-hand client feedback and will develop your skills in working for third parties and meeting their expectations.

Considerations: Please make sure that in your piece you consider the 3 key elements that we have covered – client, imagery and impact. 

Equipment: You should use any filming device that you have access to including your mobile phone if you have no DSLR camera. Please ensure you film in landscape and not portrait mode.  Please use a tripod if possible.

Submission

The total mark for this assignment is 60% of the overall grade.

Submission of the Assignment

1. Each film must be submitted on May 4 2020 on-line through Blackboard. Please upload your film onto Vimeo or Youtube and then embed the link into your individual production folder as detailed below. Late submissions will be capped at 40%. The length must be 180 seconds in length, total, you are permitted to use up to 18 seconds of archive which MUST have a license document. Music used, whether it is original or copyright free, MUST have a license document.

2. The Production Folder must up-loaded via ‘Turnitin’. This version should be a single PDF document with all relevant production file documentation included as well as a link to an online version of the film. This needs to be done on the same day by 23:59.

Important Note: Any work that you engaged with on the group project but have been forced to abandon due to circumstances out of your control will still be taken into account in your mark. Please ensure that any and all work done for the group project such as client negotiations, shooting scripts, storyboards and treatment is included at the end of the production folder you submit. I will be taking that into consideration for your mark.

Assessment Methods

The purpose of this assignment is to test your development measured against these learning outcomes:

Acquire skills necessary to undertake appropriate detailed research and demonstrate an ability to identify and articulate the potential of a campaign idea.

Negotiate and secure access to a client with a demonstrable working relationship

Be able to independently realise a major creative project based on externally commissioned source material to an industry standard.

Consider and implement a relevant and quantifiable audience impact strategy.

Utilise problem-solving skills and analytical techniques in a group environment.

Engage with a client to create a successful brief, product and audience impact.

Consideration Methods

These are the areas that will be considered when marking the work:

Content

How clear is the narrative of your film?

How compelling is the case you have put forward?

How creative is your approach in terms of content?

How has the idea developed during production?

Technical Quality

How good is the technical content in all aspects of image?

How good is the technical content in all aspects of sound?

How well considered and effective is the editing?

Engagement

How well have you engaged with the client?

How well have you related this to the needs of the client campaign?

How have you implemented your impact strategy?